Amy Kossoff Smith is a social media guru and leverages new media tactics to add a powerful viral marketing component to many of her clients’ campaigns and consults companies on powerful, creative, targeted ways to reach the $2.4 trillion Moms’ Market.
Many companies say they want to talk to mom bloggers, but aren’t sure how to do it. Whether you’re looking for traditional (like PR, promotions) or social (such as Twitter party, Facebook page, E-Newsletter), we will make sure your message is “mom relevant” so you can capitalize on this lucrative market. Smith presented “Microbranding in Motion: Moms; How Social Media Engineered a PR Firm’s Expansion” to a national group of PR Consultants, and she understands how to make “mom marketing” fit into your plan.
Through Smith’s microbrand, an internationally recognized parenting website, The MomTini Lounge, she has been featured on The Today Show, in The New York Times, and is a frequent guest on local TV networks. A national wire columnist, Amy reports on parenting topics, is published in newspapers nationwide and has a successful public speaking platform.
She authored an essay in Knowing Pains: Women on Love, Sex and Work in our ‘40s, and spearheaded the publishing venture’s PR campaign.
Public Relations
Leverage our 20+ years of media success to target the $2.4 trillion moms market. We’ll make sure your message is “mom friendly” and will target parenting reporters and mom bloggers in a powerful and strategic way.
Radio Promotions
We’ve placed millions of dollars of value-added airtime for clients. We’ll tailor your message to be “radio-ready” so you hit the airwaves running, targeting female-centered audiences.
Social Activation
Facebook contests, Twitter parties, and more…reach moms in a creative, compelling way that drives fans to your social sites, traffic to your stores, and attention to your brand. Our combination of retail and promotions expertise will get your powerful “word of mouth” campaign going…and going…and going! Your customers will sell for you, as they get excited about the opportunities we provide on your behalf.
Product Reviews, Sampling, Sponsored Posts
We’ll combine a team of mom bloggers that fit parameters we set together who will write reviews or posts about your product or service. The implied endorsement and organic outreach can’t be beat, and the unique voices telling your story take media coverage to the next level. Full disclosure about compensation will be handled professionally.
E-Newsletter
Whether it’s a monthly newsletter or a weekly blog broadcast, we’ll create and manage electronic newsletters that provide value, information, and incentives to your customers.